|
School of Communication -
Undergraduate
Introduction
The electronic media have a profound impact on daily life and the future of local and global communities. The School of Communication Electronic Media Program is dedicated to nurturing the aspirations of men and women who seek to dedicate their professional lives to the arts, crafts and businesses of broadcasting and allied fields.
Majors study all aspects of television, radio, cable and web operations in preparation for careers as electronic media professionals. Both a major and a minor are offered in Electronic Media. The program emphasizes hands-on learning within a multicultural, international context. Students consistently win 1st place awards in national broadcasting competitions.
All broadcasting students are encouraged to become involved in UMTV (the campus cable television channel is made available to area Comcast subscribers, the UM campus and over the web) and the student-run radio station, WVUM-FM, a 1.3 kilowatt station serving South Florida.
The School's contemporary broadcasting facilities consist of state of the art all digital television and radio studios, several digital post production facilities and related capabilities.
Educational Objectives
The educational objectives of the undergraduate Electronic Media program require that students:
• Demonstrate knowledge of the workings of the electronic mass media and be able to identify and describe the impact of historical events, economic factors, technology, audience analysis research, content choices, and regulation of the electronic media industry.
• Demonstrate the ability to identify and operate traditional and computer-based audio and video equipment and accompanying software that may apply. Students concentrating in electronic media production will demonstrate the ability to produce video programs meeting entry-level professional expectations.
• Demonstrate writing ability at the level required for meeting entry-level professional expectations.
• Demonstrate the development of a professional identity through the ability to articulate and practice the values, ethics, social responsibility, and expectations of the profession.
• Demonstrate service to the campus and larger community through participation in the creation and delivery of content for campus and community audiences.
The educational objectives of the undergraduate Broadcast Journalism program require that students:
• Demonstrate the ability to acquire information and effectively present journalistic messages in an appropriate format using basic oral, written and visual communication skills.
• Demonstrate knowledge of the workings of the electronic mass media and be able to identify and describe the impact of historical events, economic factors, technology, audience analysis research, content choices, and regulation on the electronic media industry.
• Demonstrate the development of a professional identity through the ability to articulate and practice the values, ethics, social responsibility, and expectations of the profession.
• Demonstrate service to the campus and larger community through participation in the creation and delivery of content for campus and community audiences.
The educational objectives of the undergraduate Media Management program require that students:
• Demonstrate knowledge of the workings of the electronic mass media and be able to identify and describe the impact of historical events, economic factors, technology, audience analysis research, content choices, and regulation of the electronic media industry, including an awareness of current industry trends.
• Demonstrate analytical and critical skills needed to acquire, organize and synthesize information and data in a manner consistent with professional standards; the student will demonstrate the ability to define problems, evaluate decision options and select the best course of action.
• Demonstrate the development of a professional identity through the ability to articulate and practice the values, ethics, social responsibility, and expectations of the profession.
• Demonstrate service to the campus community through collaboration with School and campus media outlets.
Degree Programs
The Bachelor of Science in Communication is offered in the Electronic Media, Broadcast Journalism and Media Management.
Major
Majors are offered in Electronic Media, Broadcast Journalism, and Media Management.
Each candidate for the degree of Bachelor of Science in Communication will complete School of Communication requirements including courses in the Required Areas of Study, the second major, and electives sufficient for a total of 66 credits in the Liberal Arts and Sciences.
A Bachelor of Science student in Electronic Media, Broadcast Journalism or Media Management will be permitted a maximum of 30 credits in Mass Communication courses (excluding COM 101, COM 110, and COM 250) toward the 120-credit University degree.
A Bachelor of Science student in Video-Film will be permitted a maximum of 36 credits in Mass Communication courses (excluding COM 101, COM 110 and COM 250) toward the 120-credit University degree.
Admission to the Electronic Media, Broadcast Journalism and Media Management majors
Before admission as an Electronic Media (CEM), Broadcast Journalism (CBJ) or Media Management (CMM) major, a student must:
A) Achieve sophomore standing;
B) Complete the five Core courses listed below, in residence at the University, all with grades of C or higher (C- is not acceptable).
Students who have obtained the written approval of the director of the Electronic Media, Broadcast Journalism, or Media Management major to use transfer credit to satisfy one or more requirements of that major may be required to complete additional courses in residence at the University before being admitted to that major.
Upon completion of a student’s first 45 University credits while enrolled in the School of Communication, all University credits earned toward the major will be used in computing a student’s major cumulative quality point average; only those students with a cumulative average of 2.5 or higher will be admitted to a major.
A student who has completed 45 credits while enrolled in the School of Communication but who has not been admitted to one of the Communication majors may be dismissed from the School. A student who has completed 60 University credits while enrolled in the School but who has not been admitted to one of the Communication majors will be dismissed from the School. See PROBATION AND DISMISSAL.
The Electronic Media Major
COM 101 Mass Media Communication in Society
CEM 102 Introduction to Electronic Media
COM 110 Communication Theory
CEM 201 Writing for the Electronic Media
COM 250 Freedom of Expression and Communication Ethics
Six credits at the 200-level or above.
Twelve credits at the 300 level or above.
Six credits at the 400 level or above. Only three of the six credits may be used for Internships or Projects and Directed Research.
Students majoring in Electronic Media must also complete COS 211 or COS 333.
All courses selected for the Electronic Media major must be approved by an area faculty advisor.
Sample Track #1: 15 Credit Core plus:
CEM 245 Introduction to Electronic Media Production
CEM 301 Measurement and Analysis of Electronic Media Audiences
CEM 345 Intermediate Electronic Media Production
CEM 313 Electronic Media Sales
CEM 314 Broadcast and Cable Programming
CEM 445 Advanced Electronic Media Production
CEM 408 International Electronic Media Systems
CEM 491 Internship in Broadcasting and Allied Fields
Sample Track #2: 15 Credit Core plus:
CEM 235 Radio Production and Performance
CEM 245 Introduction to Electronic Media Production
CEM 345 Intermediate Electronic Media Production
CEM 357 Editing
CEM 403 Media Economics
CEM 509 Legal Aspects of Motion Pictures
CEM 592 Internship in Broadcasting and Allied Fields
The Broadcast Journalism Major
COM 101 Mass Media Communication in Society
CEM 102 Introduction to Electronic Media
COM 110 Communication Theory
CNJ 111 Introduction to News Media Writing
COM 250 Freedom of Expression and Communication Ethics
CNJ 216 News Reporting and Writing
CEM 245 Introduction to Electronic Media Production
CEM 301 Measurement and Analysis of Electronic Media Audiences
CEM 302 Electronic Media Law
CEM 317 Broadcast Journalism
CEM 417 Advanced Broadcast Journalism
Six additional credits at the 300-level or above in School of Communication courses, chosen with the prior approval of a Broadcast Journalism advisor.
Students majoring in Broadcast Journalism are required to complete the following:
COS 211 or COS 333;
POL 211 and six additional credits in Political Science, History, or Economics.
The Media Management Major
COM 101 Mass Media Communication in Society
COM 110 Communication Theory
COM 250 Freedom of Expression and Communication Ethics
CEM 102 Introduction to Electronic Media
One of the following writing courses:
CNJ 111 Introduction to News Media Writing
CEM 201 Writing for the Electronic Media
CPR 232 Promotional Writing
CEM 302 Electronic Media Law
or
CNJ 303 Mass Media Law
Or
CMP 509 Legal Aspects of Motion Pictures
CEM 314 Broadcast and Cable Programming
CAD 388 Media Planning
CEM 402 Electronic Media Management
CEM 435 Telecommunication Systems
Or
CEM 403 Media Economics.
Nine additional credits in School of Communication courses chosen with the prior approval of an area faculty advisor. At least three of the nine credits must be at the 300 level or above.
For the School’s People and Society requirement, Media Management students must complete ECO 211 or ECO 212.
Media Management students must complete MKT 301 plus six additional credits in the School of Business Administration chosen with the prior approval of a School of Communication advisor. Three of these six credits must be at the 300-level or above
Students majoring in Media Management must also complete COS 333 or COS 418.
Minor
The minor in Electronic Media requires CEM 102, 301, 302, and six additional credits, three of which must be at the 300 level or above, chosen with the prior approval of the program director.
Department Honors
School of Communication students may graduate with School Honors in Communication noted upon their diplomas and transcripts. Students should contact the School’s Office of Admissions, Academic & Alumni Services (2037 Wolfson Building) for details.
Students may receive recognition as graduates cum laude, magna cum laude, or summa cum laude if they meet the requirements set forth under GRADUATION HONORS in this Bulletin.
|
