The University’s 2010 United Way campaign is the fourth largest in Miami-Dade County.
Coral Gables (February 16, 2011) — Significant increases in unrestricted giving and money raised from efforts such as silent auctions, raffles, and book and bake sales helped the University of Miami raise more than $1 million for its 2010 United Way campaign, making this the fifth year in a row the institution has surpassed the million-dollar plateau.
In all, UM raised $1.2 million, funds that will help the United Way further its mission of identifying and resolving pressing community problems in areas such as education, health, financial stability, and independence.
“The UM community, from our dedicated employees to our enthusiastic students, once again found a way and a will during challenging economic times to give to a worthwhile cause that will make a tremendous difference in the lives of so many people,” said Rudy Fernandez, vice president of government and community relations, who chaired the campaign.
UM’s $1.2 million total includes $467,089 in unrestricted giving, or fundraising dollars that were not designated to a specific cause, ensuring that the United Way will direct that money to where it is needed most.
While the more than $460,000 in unrestricted giving is an 11 percent increase over last year, it still was not the biggest category increase in United Way donations achieved by UM. Events staged by departments and units recorded the largest increase, as everything from a book sale at the Miller School’s Calder Memorial Library to a Quad Sale at the School of Law raked in $68,907—an 18 percent jump over 2009.
Noting that UM’s 2010 United Way campaign is the fourth largest in Miami-Dade County, Fernandez said several University departments surpassed their campaign goals and achieved 100 percent participation rates.
Meanwhile, some 276 employees were Leadership Donors, workers who donated at least 1 percent of their salary to the United Way. Those employees will be recognized at a private reception at UM President Donna E. Shalala’s home on March 8.
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