Annual fundraising drive helps charitable organization deliver needed services to the community
(September 10, 2012) —
Aiming for a seventh straight year of raising more than $1 million for one of the nation’s best-known charitable organizations, the University of Miami embarks today upon its 2012 United Way of Miami-Dade Campaign—a fundraising effort that will include everything from online pledges to bake sales and raffles.
“Each year the United Way campaign is our opportunity to make a visible and tangible demonstration of support for our mission of providing service that extends throughout our community and beyond,” said Nerissa E. Morris, UM vice president for human resources and chair of the 2012 United Way campaign. “Working together, we will make our 2012 campaign a success.”
Morris noted that UM has supported the United Way for almost 40 years, helping the organization effectively address pressing community issues while making an “incredible difference in the lives of so many people.”
For 2012 Morris is joined by four Miller School of Medicine co-chairs: Richard Ballard, hospital administrator for Sylvester Comprehensive Cancer Center and University of Miami Hospital and Clinics; Steven F. Falcone, chief executive of the University of Miami at Jackson Memorial Hospital and associate vice president for medical affairs; MichaelGittelman, hospital administrator for Bascom Palmer Eye Institute; and Dan Snyder, University of Miami Hospital chief executive officer.
This year’s campaign goal is $1.2 million, including an increase in undesignated giving to $500,000. Undesignated funds, said Morris, are critical to the United Way’s mission, allowing the organization to respond quickly to emergencies and direct support to agencies with the greatest needs. “Each dollar you contribute to the United Way’s Community Plan is matched by federal and state grant programs, turning your dollar into $2.16 worth of help,” said Morris.
UM also hopes to surpass last year’s overall employee participation rate of 33 percent as well as increase the number of leadership donors (employees who donate 1 percent or more of their salary). Leadership donors who make their contribution by the midway point of the campaign, which ends November 12, will be entered into a drawing for prizes such as airline tickets; one year of free parking on either the Coral Gables, medical, or Rosenstiel campus; and tickets to Hurricanes football and basketball games. Other contributors who make their pledges by the midway point will also be entered into a drawing for special prizes.
Giving to the campaign is easy. Log on to myUM and click on “United Way Contribution” in the lower left side of the home page under “Charitable Contributions,” then follow the instructions to make your donation. The United Way will distribute your donation according to your wishes. You can choose to assign your contribution as unrestricted, direct it to a University of Miami fund, or designate it to your favorite not-for-profit 501(c)(3) through the United Way.
The campaign’s progress will be updated regularly in e-Veritas, which will also publish weekly United Way events staged by UM departments, units, and divisions.
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