UM’s Visual Identity Program: Compliance and Assistance

Coral Gables (November 12, 2010) — Last year the University of Miami instituted its new visual identity program—and overall there has been a very positive response to the use of the split-U mark to represent the entire institution.

The Division of University Communications, which has been managing use of the system, realizes that it would take an extended period of time for an organization as large and complex as the University to completely transition to use of the new logo. All existing office materials, such as stationery and business cards, should still be used up before ordering new ones with the new brand.

It is important, however, for all areas throughout the University to adhere to the new system so the institution is represented in a uniform and consistent fashion. The system’s signatures, logos, and type fonts, are the only authorized marks to be used in all University communications and must be used in accordance with the University’s guidelines. Information on logo usage is detailed in the Visual Identity Manual at

In particular, members of the University community are cautioned not to modify the split-U mark in any way. It may not be attached to any other typographic or graphic element other than in the manner described in the visual identity manual. For instance, the split-U mark cannot be used as a substitute for the letter “U” in a word.

Within the framework of the system there is flexibility to accommodate the needs of units throughout the University. University Communications has provided assistance to schools, colleges, and other units on use of the new system in their print and online materials—and is ready to help you. If your area needs assistance or if you have a question about logo usage, send your query to .(JavaScript must be enabled to view this email address) or call 305-284-5600.



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