‘My Story, My Goal’ Wins Best of Show Award

Knight Center project uses multimedia stories to personalize UN Millennium Development Goals.

Coral Gables (August 15, 2011) — The University of Miami School of Communication has won a “Best of Show” award from The Association for Education in Journalism and Mass Communication (AEJMC) for “My Story, My Goal,” a project sponsored by the school’s Knight Center for International Media. The award was announced on August 10 during AEJMC’s annual conference in St. Louis, Missouri.

“My Story, My Goal” teamed 14 UM multimedia students with students from seven Knight Center for International Media partner schools in Africa and Asia to tell stories that personalize the United Nations Millennium Development Goals. The students’ work focuses on issues such as poverty, maternal health, environmental sustainability, universal education, gender equality, HIV/AIDS, and children’s health.
The website http://mdg.glocalstories.org/ features seven short videos and a compilation documentary.

Another group of multimedia students recently returned from Africa, where they continued working on the project.

“My Story, My Goal” was co-produced by Professor Rich Beckman, the school’s Knight Chair in Visual Journalism, and Tom Kennedy, a former Knight Center Professional-in-Residence. It was produced by UM alumnus Ami Vitale.

The project has received international attention. Last November, U.N. Secretary General Ban Ki-moon presented a segment of the project at a G-20 Summit event in South Korea. “My Story, My Goal” is linked to the U.N. website’s Millennium Development Goals section.

“Historically students have led some of the world’s great revolutions,” said Beckman. “By empowering students to produce local stories that have global impact, we are helping to start a communication revolution. Compelling stories shared through social and online media outlets can motivate change, and we can make a difference in the world one story at a time.”

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