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Miami Kicks Off “Uniendo La Familia” Nov. 23

DJ Laz and Mafio to perform at kickoff event of 365-day fan appreciation campaign.

Special to UM News

CORAL GABLES, Fla. (November 20, 2013) — The University of Miami Athletics Department will kick off its “Uniendo La Familia” (Uniting the Family) campaign with an event on Saturday at Sun Life Stadium.

During the celebration of the UM football team’s last home game against the Virginia Cavaliers, the Hurricanes will show their appreciation of the diversity within the South Florida community with an on-site concert featuring radio host celebrity DJ Laz and popular artist Mafio along with pre-game activities appropriate for all ages. The event will give attendees the opportunity to partake in a variety of family-fun activities, including an Instagram booth and photo opportunities with UM student-athletes, cheerleaders and Sebastian the Ibis.

“In an effort to unite our fan base and continue to uphold these relationships for many seasons to come, we are launching ‘Uniendo La Familia’ as a first-in-its series community appreciation event,” said Alfonso Restrepo, Miami’s assistant director for development. “We extend our heartfelt gratitude to our community, fans, consumers, families, UM students, alumni and prospective students for their unremitting loyalty and enthusiasm for the sport, as well as for the University.”

Ranked in the BCS Top 10 for the first time since 2009, the Miami Hurricanes football team and UM staff acknowledge their communities’ support and will continuously value their loyalty. Launching “Uniendo La Familia” as an annual campaign that will stem across other University of Miami sports including, basketball and baseball, aims to engage the local community in sports promoting health, fitness and camaraderie.

The University of Miami will offer special ticket packages for the “Uniendo La Familia” event. The Green Package will include four upper level tickets and one parking pass for $75 (a savings of $61 or 45 percent), and the Orange Package will include four field level tickets and one parking pass for $99 (a savings of $117 or 54 percent). Each ticket package will include free admission to the pre-game party with DJ Laz & Friends.

Event participants and at-home viewers are encouraged to post, tag, share, and link “Uniendo La Familia” using #UniendoConUM via Facebook, Twitter and Instagram. To purchase tickets for this event, please visit http://www.CanesTix.com or call 1-800-GOCANES.


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