| The Market Research department is responsible for ensuring that decisions relating to enrollment management are based on appropriate, accurate, interpretable, and timely information, using both quantitative and qualitative methodologies. To provide this support the Market Research department: |
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Continually develops and maintains processes that maximize accuracy, reliability, efficiency, and access to information |
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Presents results based on both primary and secondary research findings in a manner that is relevant and usable for decision-makers |
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Assures that the voices of our customers, both internal and external, are depicted accurately and incorporated into enrollment management goals and objectives |
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Provides divisional offices with guidance in the evaluation and assessment of their programs and services |
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Maintains a competitive advantage by monitoring and tracking University of Miami's top competitors as well as trends in the marketplace |
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Maintains a competitive advantage through the pursuit of quality research and excellence in service. |
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