Untitled Document
The Master's program (M.S.Ed) with a concentration in Enrollment Management is designed to produce skilled and versatile higher education administrators who understand all aspects of enrollments, from first contacts with prospective students through matriculation, graduation and beyond.
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| Learning Objectives |
| Enrollment Management Component |
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Be able to demonstrate knowledge about: historical foundations of enrollment management, organizational approaches in enrollment management, leadership issues in enrollment management, assessment and evaluation processes |
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Have a thorough understanding about the components and process involved in the development of a strategic enrollment plan |
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Understand the relationship of marketing and market research in the recruitment and retention of students |
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Understand the role of evaluation and assessment in enrollment management |
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Be able to develop enrollment models |
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Understand the relationship between pricing and enrollment |
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Be able to develop a comprehensive enrollment strategic market plan |
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| Research Component |
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Have a thorough working knowledge of appropriate research designs |
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Understand the basic components of statistics |
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Understand the relationship between research, data, and statistics with marketing and modeling |
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Be able to use research in decision making |
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| Education Component |
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Understand the relationship between student characteristics and demographic trends |
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Be conversant in theories and models dealing with student development |
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Be conversant in theories relating to organizational development |
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Understand the role that student values, needs, and goals play in the retention of students |
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| Business Component |
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Develop knowledge and skills relating to marketing and management |
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Understand the role that service plays in determining product value |
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Understand the relationship between data analysis and operational initiatives |
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Be conversant in theories relating to management theory |