Untitled Document
The Certificate program in Enrollment Management is designed for working professionals who have master's degrees and seek career-furthering credentials and skills.
|
| |
|
|
| |
|
|
| Learning Objectives |
| Enrollment Management Component |
|
| |
|
|
| |
|
Be able to demonstrate knowledge about: historical foundations of enrollment management, organizational approaches in enrollment management, leadership issues in enrollment management, assessment and evaluation processes |
| |
|
|
| |
|
Have a thorough understanding about the components and process involved in the development of a strategic enrollment plan |
| |
|
|
| |
|
Understand the relationship of marketing and market research in the recruitment and retention of students |
| |
|
|
| |
|
Understand the role of evaluation and assessment in enrollment management |
| |
|
|
| |
|
Be able to develop enrollment models |
| |
|
|
| |
|
Understand the relationship between pricing and enrollment |
| |
|
|
| |
|
Be able to develop a comprehensive enrollment strategic market plan |
| |
|
|
| Research Component |
|
| |
|
|
| |
|
Have a thorough working knowledge of appropriate research designs |
| |
|
|
| |
|
Understand the basic components of statistics |
| |
|
|
| |
|
Understand the relationship between research, data, and statistics with marketing and modeling |
| |
|
|
| |
|
Be able to use research in decision making |
| |
|
|
| Education Component |
|
| |
|
|
| |
|
Understand the relationship between student characteristics and demographic trends |
| |
|
|
| |
|
Be conversant in theories and models dealing with student development |
| |
|
|
| |
|
Be conversant in theories relating to organizational development |
| |
|
|
| |
|
Understand the role that student values, needs, and goals play in the retention of students |
| |
|
|
| Business Component |
|
| |
|
|
| |
|
Develop knowledge and skills relating to marketing and management |
| |
|
|
| |
|
Understand the role that service plays in determining product value |
| |
|
|
| |
|
Understand the relationship between data analysis and operational initiatives |
| |
|
|
| |
|
Be conversant in theories relating to management theory |