DEPARTMENT OF JOURNALISM AND MEDIA MANAGEMENT

The Department of Journalism and Media Management offers majors in Broadcast Journalism (CEM), Electronic Media (CEM), Media Management (CEM), Journalism (CNJ), and Visual Journalism (CVJ).


ELECTRONIC MEDIA, BROADCAST JOURNALISM AND MEDIA
MANAGEMENT - Dept. Code: CEM
http://com.miami.edu/programs


INTRODUCTION

The electronic media have a profound impact on daily life and the future of local and global communities. The School of Communication Electronic Media Program is dedicated to nurturing the aspirations of men and women who seek to dedicate their professional lives to the arts, crafts and businesses of electronic mass communication and its allied fields.

Majors study all aspects of television, radio, cable, broadband, and web operations in preparation for careers as electronic media professionals. Three majors and three minors are offered in the Electronic Media Program. The program emphasizes hands-on learning within a multicultural, international context. Students consistently win first place awards in regional and national competitions.

All Electronic Media students are encouraged to become involved in UMTV (the campus cable television channel available to the community, the UM campus and over the web) and the student-run radio station, WVUM-FM, serving South Florida.

The School’s facilities include state-of-the-art, all-digital television and radio studios, digital post-production stations and related capabilities.


EDUCATIONAL OBJECTIVES

Learning objectives for each of the three majors in the Electronic Media program should foster critical thinking skills. Our majors develop the intellectual capacity to analyze, evaluate and adapt to an ever-changing media environment.

The educational objectives of the undergraduate Electronic Media major require that students:

• Demonstrate knowledge of the workings of the electronic mass media and be able to identify and describe the impact of historical events, economic factors, technology, audience analysis research, content choices, and regulation of the electronic media industry. This knowledge should be understood within the context of a global and culturally diverse communications environment.

• Demonstrate the ability to identify and operate traditional and computer-based audio and video equipment and accompanying software. Students concentrating in electronic media production will demonstrate the ability to produce video programs meeting entry-level professional expectations.
• Demonstrate writing ability at the level required for meeting entry-level professional expectations.

• Demonstrate the development of a professional identity through the ability to articulate and practice the values, ethics, social responsibility, and expectations of the profession. In particular, students should demonstrate an understanding of the principles and laws regarding freedom of expression within a democratic society.

• Demonstrate service to the campus and larger community through participation in the creation and delivery of content for campus and community audiences.

The educational objectives of the undergraduate Broadcast Journalism major require that students:

• Demonstrate the ability to acquire information and effectively present journalistic messages in an appropriate format using basic oral, written and visual communication skills.

• Demonstrate knowledge of the workings of the electronic mass media and be able to identify and describe the impact of historical events, economic factors, technology, audience analysis research, content choices, and regulation on the electronic media industry. This knowledge should be understood within the context of a global and culturally diverse communications environment.

• Demonstrate the development of a professional identity through the ability to articulate and practice the values, ethics, social responsibility, and expectations of the profession. In particular, students should demonstrate an understanding of the principles and laws regarding freedom of expression within a democratic society.

• Demonstrate service to the campus and larger community through participation in the creation and delivery of content for campus and community audiences.

The educational objectives of the undergraduate Media Management major require that students:

• Demonstrate knowledge of the workings of the electronic mass media and be able to identify and describe the impact of historical events, economic factors, technology, audience analysis research, content choices, and regulation of the electronic media industry. This knowledge should be understood within the context of a global and culturally diverse communications environment.

• Demonstrate writing ability at the level required for meeting entry-level professional expectations.

• Demonstrate analytical and critical skills needed to acquire, organize and synthesize information and data in a manner consistent with professional standards; the student will demonstrate the ability to define problems, evaluate decision options and select the best course of action.

• Demonstrate the development of a professional identity through the ability to articulate and practice the values, ethics, social responsibility, and expectations of the profession. In particular, students should demonstrate an understanding of the principles and laws regarding freedom of expression within a democratic society.

• Demonstrate service to the campus community through collaboration with School and campus media outlets.

DEGREE PROGRAMS
The Bachelor of Science in Communication is offered in Electronic Media, Broadcast Journalism, and Media Management.


MAJOR

Majors are offered in Electronic Media, Broadcast Journalism and Media Management.

Each candidate for the degree of Bachelor of Science in Communication will complete School of Communication requirements including courses in the School’s General Education Required Areas of Study. Electronic Media, Broadcast Journalism and Media Management majors must also complete a separate minor or a second major in either a second Program of Study within the School or in an academic program outside the School.

Admission to the Electronic Media, Broadcast Journalism and Media Management majors

Before admission as an Electronic Media, Broadcast Journalism, or Media
Management (CMM) major, a student must:

A) Achieve sophomore standing;

B) Complete the four Core courses listed below, in residence at the University, all with grades of C or higher (C- is not acceptable.)

Students who have obtained the written approval of the Chair of Journalism and Media Management to use transfer credit to satisfy one or more requirements of that major may be required to complete additional courses in residence at the University before being admitted to that major.

Upon completion of a student’s first 45 University credits while enrolled in the School of
Communication, all University credits earned toward the major will be used in computing a student’s major cumulative quality point average; only those students with a cumulative average of 2.5 or higher will be admitted to a major.

A student who has completed 45 credits while enrolled in the School of Communication but who has not been admitted to one of the Communication majors may be dismissed from the School. A student who has completed 60 University credits while enrolled in the School but who has not been admitted to one of the Communication majors will be dismissed from the School. See PROBATION AND DISMISSAL.
THE ELECTRONIC MEDIA MAJOR
CORE COURSES

COM 101 Mass Media Communication in Society
CEM 102 Introduction to Electronic Media
CEM 201 Writing for the Electronic Media
COM 250 Freedom of Expression and Communication Ethics

OTHER REQUIRED COURSES

CEM 301 Electronic Media Research and Theories

Three credits at the 100-level or above.

Six credits at the 200-level or above.

Twelve credits at the 300-level or above.

Six credits at the 400-level or above. Only three of the six credits may be used for
Internships or Projects and Directed Research.

All courses selected for the Electronic Media major must be approved by an Electronic Media faculty advisor.

ADDITIONAL REQUIREMENTS FOR THE ELECTRONIC MEDIA MAJOR

Students majoring in Electronic Media must also complete COS 211 or COS 333.

Sample Track #1: 12 Credit Core plus:

CVJ 106 Multimedia Design
CEM 245 Introduction to Electronic Media Production
CEM 301 Electronic Media Research and Theories
CEM 313 Electronic Media Sales
CEM 314 Broadcast and Cable Programming
CEM 345 Intermediate Electronic Media Production
CEM 408 International Electronic Media Systems
CEM 435 Telecommunication Systems
CEM 445 Advanced Electronic Media Production
CEM 491 Internship in Broadcasting and Allied Fields

Sample Track #2: 12 Credit Core plus:

CVJ 106 Multimedia Design
CEM 245 Introduction to Electronic Media Production
CEM 301 Electronic Media Research and Theories
CEM 302 Electronic Media Law
CEM 306 Special Topics in Electronic Media II
CEM 314 Broadcast and Cable Programming
CEM 345 Intermediate Electronic Media Production
CMP 357 Editing
CEM 445 Advanced Electronic Media Production
CEM 491 Internship in Broadcasting and Allied Fields


MINOR

The minor in Electronic Media requires:

CEM 102 - Introduction to Electronic Media, and twelve additional credits chosen with the prior approval of an Electronic Media faculty advisor. At least six of those credits must be at the 300-level or above. A grade of C or better is required in all courses (a C- is not acceptable.)


THE BROADCAST JOURNALISM MAJOR

CORE COURSES

COM 101 Mass Media Communication in Society
CEM 102 Introduction to Electronic Media
CNJ 111 Introduction to News Media Writing
COM 250 Freedom of Expression and Communication Ethics

OTHER REQUIRED COURSES

CNJ 216 News Reporting and Writing
CEM 245 Introduction to Electronic Media Production
CEM 301 Electronic Media Research and Theories
CEM 302 Electronic Media Law
CEM 317 Broadcast Journalism
CEM 345 Intermediate Electronic Media Production
CEM 517 Television News Reporting

Nine additional credits, at least three of which must be at the 300-level or above, in School of Communication courses, chosen with the prior approval of a Broadcast Journalism faculty advisor.

ADDITIONAL REQUIREMENTS FOR THE BROADCAST JOURNALISM MAJOR

Students majoring in Broadcast Journalism are required to complete the following:
COS 211 or COS 333; POL 201; and six additional credits in Political Science, History, or Economics.


MINOR

The minor in Broadcast Journalism requires:

CEM 102 Introduction to Electronic Media
CNJ 111 Introduction to News Media Writing
CNJ 216 News Reporting and Writing
CEM 245 Introduction to Electronic Media Production
CEM 317 Broadcast Journalism
Three additional credits at the 300-level or higher, chosen with the prior approval of a Broadcast Journalism faculty advisor. A grade of C or better is required in all courses (a C- is not acceptable.)


THE MEDIA MANAGEMENT MAJOR

CORE COURSES

COM 101 Mass Media Communication in Society
CEM 102 Introduction to Electronic Media
COM 250 Freedom of Expression and Communication Ethics

Select one of the following courses:

ENG 230 Business Writing
CEM 201 Writing for the Electronic Media
CPR 232 Promotional Writing

OTHER REQUIRED COURSES

CEM 301 Electronic Media Research and Theories
CEM 314 Broadcast and Cable Programming
CEM 435 Telecommunication Systems
CEM 403 Media Economics
CEM 402 Strategic Media Management

Select one of the following courses:

CEM 302 Electronic Media Law
CNJ 303 Mass Media Law
CMP 469 Legal Aspects of Motion Pictures

Twelve additional credits in School of Communication courses chosen with the prior approval of a Media Management faculty advisor. At least three of the twelve credits must be at the 300-level or above.

ADDITIONAL REQUIREMENTS FOR THE MEDIA MANAGEMENT MAJOR

Media Management students must complete ECO 211 or ECO 212. These courses may be used for the School’s People and Society requirement.

Media Management students must complete MKT 301 plus six additional credits in the School of Business Administration chosen with the prior approval of a School of Communication advisor. Three of these six credits must be at the 300-level or above.
Students majoring in Media Management must also complete COS 333 or COS 418.

Students seeking a Marketing Minor from the School of Business Administration must complete MKT 301 with a grade of B or higher, plus three of the following: MKT 310, MKT 320, MKT 340, and MKT 360. Students must earn a cumulative quality point average of 2.5 or higher in the four courses submitted for the minor. Consult the School of Business Administration section of this Bulletin.
Students seeking a General Business Minor from the School of Business Administration must complete MKT 301, ACC 211, FIN 300 and MGT 304 with a cumulative quality point average of 2.0 or higher. Consult the School of Business Administration section of this Bulletin.


MINOR

The minor in Media Management requires:

CEM 102 Introduction to Electronic Media
CEM 301 Electronic Media Research and Theories
CEM 314 Broadcast and Cable Programming

Six additional credits chosen with the prior approval of a Media Management faculty advisor, at least three of which must be at the 300-level or higher.

A grade of C or better is required in all courses (a C- is not acceptable.)


DEPARTMENT HONORS

School of Communication students may graduate with School Honors in Communication
noted upon their diplomas and transcripts. Students should contact the School’s Office of Admissions, Academic & Alumni Services (2037 Wolfson Building) for details.

Students may receive recognition as graduates cum laude, magna cum laude, or summa cum laude if they meet the requirements set forth under GRADUATION HONORS in this Bulletin.