Arts Presenting & Live Entertainment Management Curriculum

MMI 541 – Touring Management and Production: An introductory overview of the live entertainment industry from the touring and production perspective. Special attention is given to arts presenting organizations and their role in the industry regionally, nationally, and internationally. The material will be viewed from the perspective of the venue, presenter, promoter, artist, artist manager, tour manager, booking agent, and sponsor.

MMI 543 – Marketing and Promotion in the Entertainment Industry: Examines the various strategies, tools, and methods used to market and promote artists, live entertainment events, arts presenting organizations, and entertainment venues. Marketing initiatives and campaigns are examined and analyzed to determine strategy and effectiveness. Marketing and promotion budgets are critiqued for ROI.

MMI 626 – Performing Arts Center and Venue Management: An overview of the many aspects of managing a performing arts facility and live entertainment venue. Ownership and governance, organization and management, scheduling, ticketing, budgeting, production, facility operations, and contract negotiations are studied from the viewpoint of the facility manager.

MMI 634 – Sponsorship and Development in the Live Entertainment Industry: Explores the role of grants, fundraising, and sponsorship in live entertainment. Examines sponsorship proposals and evaluation reports, as well as how to manage a sponsor relationship and understand the needs of the sponsor, particularly in light of new technologies that effect sponsorship opportunities. Students will understand the elements of a successful grant proposal, the process for receiving grants, how to write a grant proposal, and the ethical aspects of grants. Provides an in-depth look at the responsibilities, methods, and resources of the development director.

MMI 636 - Financial and Risk Management in the Live Entertainment Industry: Examines the various risks associated with the live entertainment industry, from safety concerns at live performance venues to the many challenges faced when creating an outdoor music festival. Financial risks are examined to learn how a performing arts organization can identify, prepare for, and prevent problems associated with economic issues, programming difficulties, governmental regulations, employee errors, oversights, and fraud. Examines economic and financial issues related to the live entertainment industry.

MMI 638 - Legal Aspects of the Live Entertainment Industry: Focuses on the contracts used in the performing arts industry, encompassing engagement, co-production, “four-wall” rental, commission, merchandise, and other venue agreements. The course will emphasize knowledge of the salient terminology, legal provisions, and deal points of the transactions, as well as analysis of the contracts from the divergent perspectives of the various parties involved.

MMI 640 – Arts Presenting Project: Project-based exercises, with the student taking a leadership role in planning, producing, marketing, promoting, and presenting arts-related performances and events. This is a graduate level management course and will require student leadership, self-discipline, and time management, as well as knowledge of logistics, marketing, production, budgeting, risk management, and evaluation.

MMI 682 – Arts Presenting Internship: Following the Arts Presenting classroom work, students engage in a semester internship within the live entertainment industry.

Electives: 6 hours of approved electives are also required within the Arts Presenting Graduate Program.
Please consult the UM Academic Bulletin for more details.