Frequently Asked Questions:
Are student groups or campus departments required to obtain permission to use the University names/marks/logos on items used as giveaways, fundraisers or for internal use (shirts, plaques, etc.)?
I am an employee of UM and I am looking for email signatures, business cards formats, PowerPoint templates & proper guidelines for using the University’s marks?
Where can I see the logos for the UHealth/UM Miller School of Medicine?
I am looking for the font used on Athletics team jerseys?
What is a trademark?
What are the school colors? Which logos require a ™ or a ®?
What is the Collegiate Licensing Company (CLC)?
Why is licensing necessary?
Who needs to be licensed?
Who should become licensed?
Is anyone exempt from royalties?
How do I become licensed?
We are interested in becoming licensed. What are the costs of becoming licensed?
How long does it take to complete the licensing process?
What products can be licensed?
How can I know who is currently licensed?
How can I see which products are being produced by which licensees?
I am a retailer looking for an online trade show?
How does the University of Miami insure that products bearing their names & logos are produced under fair and proper working conditions?
How is the Logo Licensing program enforced?
How does UM respond to trademark infringement?
Why regulate the use of UM’s marks?
Does the University license internationally?
What about using the University’s name or logo on a web site?
How would someone obtain still photography, videotape of former athletes, events, or UM facilities? And broadcast approval?
What if my question was not answered here?
Q. Are student groups or campus departments required to obtain permission/approval to use the University names/marks/logos on items used as giveaways, fundraisers or for internal use (shirts, plaques, etc.)?
Student groups/campus departments - looking for a licensee that will produce T-Shirts (see highlighted Licensees)
Q. I am an employee of UM and I am looking for email signatures, business cards formats, PowerPoint templates & proper guidelines for using the University’s marks?
A. Employees should visit the Visual Identity website for proper marks guidelines. Included at site are email signature downloads, business card formats, & PowerPoint templates.
A. The font was developed by Nike for Athletics and is not available for external or internal usage.
A. As defined by the US Patents & Trademarks Office, “a trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others.” A trademark need not be registered in order to have protectable rights to it, simply by using or displaying a mark acquires automatic trademark rights to the owner.
A. The Collegiate Licensing Company (CLC) is the licensing representative for the University of Miami (UM). As UM’s representative, CLC is responsible for administering the licensing program, including processing applications, collecting royalties, enforcing trademarks, and pursuing new market opportunities for the University.
A. Licensing is necessary in order to promote and protect the University’s image, and comply with Federal trademark laws. UM must approve any use of its trademarks. Licensing protects the University’s reputation, good name, and image by permitting only appropriate uses and assuring that only quality products bear the University’s name, initials, or logos.
A. A license must be obtained by anyone who uses the name or marks of the University of Miami for a commercial purpose. Non-commercial uses of UM’s trademarks, including but not limited to products used for internal UM consumption or internal give-aways, require permission and should be purchased from licensed vendors. All items sold on campus to external buyers (including alumni) must be licensed and are subject to royalties. The use of a UM mark in advertisements, motion pictures, and on promotional items also requires permission from the Logo Licensing Department and may require a licensing fee.
A. All manufacturers who produce goods bearing any of the University’s trademarks must either be licensed or have received special permission from the Logo Licensing Program to produce such products without a formal license agreement. Manufacturers producing goods with the University’s marks for sale to a University department or an officially recognized student group are not required to pay royalties on the goods sold to the University’s departments and groups, but are required to be licensed. If the department or student group sells these insignia goods, as long as all sales proceeds are used to benefit the University, no royalties are due. In order to do this, both the manufacturer and the University’s department or student group must first obtain permission from the Logo Licensing Department prior to the production of any product bearing the University’s marks.
A. Sales of items bearing the University’s marks to University departments and authorized student groups may be exempt from the royalty charge, as long as, if the department or student group sells these insignia goods, all sales proceeds are used to benefit the University. In order for a department or student group to obtain royalty exemption, special written permission must be requested from the Logo Licensing Department and presented to the manufacturer prior to their production of the goods. The names, addresses, and phone numbers of companies licensed to produce goods bearing the University’s marks can also be obtained free-of-charge by clicking on the Licensing List link below.
A. The application process can take differing amounts of time to complete depending on the license type being sought. Because the Restricted application process is streamlined, it is generally much faster. The Standard and Local application processes take varying amounts of time to complete based on the number of institutions being sought. Generally, the fewer the number of institutions requested, the more expeditious the application process. As such, CLC highly recommends that you only apply for institutions that you are prepared to maximize in the near term. CLC strongly recommends that applicants not pursue detailed sales discussions or trade show planning until they fully complete the licensing process. In the spirit of fairness, we cannot accommodate “rush” requests as all requests are treated equally and on a first-come, first-served basis.
A. Typical products licensed by the Logo Licensing Program are T-shirts, sweatshirts, jackets, sweaters, shorts, caps, ties, and other articles of clothing. Other licensed goods include key chains, watches, clocks, jewelry, mugs, glassware, stationery products, leather goods, rugs, phones and lamps. Among the products that the University does not license are alcoholic beverages, weapons, lighters, ashtrays, tobacco products, or any items perceived by the Logo Licensing Program to promote these items or other objectionable items.
A. Please visit The Collegiate Exchange(TCE).
A. In an effort to reach this goal, we have elected to affiliate ourselves with the Worker Rights Consortium (WRC). In an attempt to improve the working conditions under which our licensed products are produced, the University of Miami Logo Licensing requires all licensees to abide by the CLC Labor Code. We also require the public disclosure of factory locations where our licensed products are manufactured.
A. On the domestic front, the University and the representatives from the University’s Licensing agent (CLC) make regular visits to local retailers to ensure that only officially licensed merchandise is being sold. Furthermore, trademark licensed, retailers, as well as UM students and alumni, are excellent resources for identifying counterfeit merchandise and/or the unauthorized third party use of the University’s name and symbols around the country.
Finally, all licensees are required to identify their products as being officially licensed by affixing the “Officially Licensed Collegiate Product” hang tag to all licensed merchandise.
A. UM aggressively pursues infringers through legal channels, including, but not restricted to, letters of “Cease and Desist” and lawsuits. Suspected trademark infringement should be reported immediately to the Logo Licensing Program. Please include the URL if the image has been used on the Internet.
A. The licensing program strives to regulate, promote and protect the commercial use of the University’s name and identifying marks, both on and off campus. UM benefits from public recognition of its images, and if properly managed, these images provide the critical unifying look that establishes a visual presence. The look then becomes identified with the quality of UM’s programs, products and services-and distinguishes its program from other universities.
Royalties collected from licensed merchandise are returned to the University to help support University programs and services.
A. The University currently has trademark licensing programs in place in various countries outside of the U.S. The International Program is administered through Logo Licensing and in partnership with CLC International. International trademark licensing is very similar to its domestic counterpart. Licensees are required to pay advance fees, annual minimum royalties, and a royalty on all sales of University products. International licensees are also required to submit all designs, products, and advertising for approval by the Logo licensing Program.
Q. How would someone obtain still photography, videotape of former athletes, events, or UM facilities? And broadcast approval?
A. The University of Miami’s licensing rights for athletic copyrighted video, film and still images, as well as its trademarks for broadcast and non-broadcast usage, is represented by Collegiate Images. For more information about Collegiate Images, please go to Collegiate Images.
A. If you would like more information on the University of Miami’s licensing program, please contact:
The Collegiate Licensing Company:
Brad Peters, Representative - Partner Services
290 Interstate North Circle, Suite 200
Atlanta, GA 30339
(770) 956-0520 x3261
FAX (770) 955-4491
University of Miami, Auxiliary Services:
Marco G. Gonzalez, Financial Analyst
1350 Miller Drive
P.O. Box 248106
Whitten University Center, Rm. 125
Coral Gables, FL 33124-6909
Phone: (305) 284-3584
Fax: (305) 284-1546