The office of Logo Licensing is part of the Auxiliary Services Department and exists to protect the name and marks of the University of Miami(UM) and to enhance the image of the University through the signing of licensing agreements on behalf of the Curators authorizing the use of the marks on high quality and tasteful merchandise. It is also the responsibility of the office to insure that the University receives the appropriate commercial value for the use of its trademarks and to actively enforce the unauthorized use of marks/name and logos of the University.
UM requires that all individuals, organizations, departments and companies, both internal and external, obtain prior approval before producing any product(s) that will display UM Indicia; regardless of the method of distribution.
This formal licensing program is administered through Logo Licensing and when used for commercial purposes in partnership with the Fermata College
About Fermata College
Fermata is a specialized consumer products licensing agency that partners with brands possessing deep affinity in sport, lifestyle, and college to formulate global licensing strategies and deliver practical execution. Located in Atlanta, Georgia, the firm was founded in 2011 and has assembled a diverse team with deep experience in collegiate licensing. For more information, please visit www.fermatacollege.com