Enrollment Management Component

Be able to demonstrate knowledge about:

• historical foundations of enrollment management
• organizational approaches in enrollment management
• leadership issues in enrollment management
• assessment and evaluation processes

Have a thorough understanding about the components and process involved in the development of a strategic enrollment plan
Understand the relationship of marketing and market research in the recruitment and retention of students
Understand the role of evaluation and assessment in enrollment management
Be able to develop enrollment models
Understand the relationship between pricing and enrollment
Be able to develop a comprehensive enrollment strategic market plan

Research Component

Have a thorough working knowledge of appropriate research designs
Understand the basic components of statistics
Understand the relationship between research, data, and statistics with marketing and modeling
Be able to use research in decision making

Education Component

Understand the relationship between student characteristics and demographic trends
Be conversant in theories and models dealing with student development
Be conversant in theories relating to organizational development
Understand the role that student values, needs, and goals play in the retention of students

Business Component

Develop knowledge and skills relating to marketing and management
Understand the role that service plays in determining product value
Understand the relationship between data analysis and operational initiatives
Be conversant in theories relating to management theory